The Goal: Raise Funds to Cover the Veterinary Bills for the Nala Cat of the Month At the Same Time, Fund Many More Cats Experiencing Medical Crises

FOR IMMEDIATE RELEASE/New York/October, 2019

The WaggleFoundation.org and NalaCat.com announced a partnership today to help raise both awareness and crowdfunding dollars for cats in need of medical treatment, by presenting a Cat of the Month campaign to be championed by both organizations. The Waggle Foundation is the philanthropic arm of waggle.org, a pioneering fundraising source, dedicated to helping sick and injured pets regain good health through crowdfunding. Nala Cat is a social media phenomenon [Nalacat.com; Instagram: @nala_cat; Facebook: @nalacatshow], the furry force behind seven million followers on Facebook and over four million fans on Instagram.

Nala Cat is a social media phenomenon, the furry force behind seven million followers on Facebook and over four million fans on Instagram.

With the Waggle’s Foundation’s ability to harness donors to give charitably to pets in crisis, combined with the muscle and popularity that Nala Cat brings to the table, both organizations are confident that this joint effort will be a home run: Nala and Waggle will be aiding animals and their guardians experiencing a double-barreled—medical and financial—emergency to help to eliminate economic euthanasia.

The announcement was made by Nala Cat’s CEO, 9-year-old Nala, herself. Nala’s human “employee,” Varisiri Methachittiphan (known to all as Pookie), founder and CEO of Nala Cat, confirmed that joining forces with Waggle dovetails perfectly with the mission of Nala Cat, which is dedicated to helping pets. “Working with Waggle to help pet guardians cover the cost of their veterinary bills is a perfect fit for Nala Cat,” commented Pookie. “I have witnessed the heartache and stress a pet parents experience, seeing a pet suffer, as they also try to figure out how to pay for the necessary treatment. I once observed a woman selling her car to help pay for her animal’s veterinary bills and it brought me to tears.”

Working with Waggle to help pet guardians cover the cost of their veterinary bills is a perfect fit for Nala Cat.

– Pookie, Founder of Nala Cat

Pookie further noted that by promoting Waggle’s efforts in Nala Cat’s wildly popular social media outlets, the two organizations can make a definite difference in ending the tragic occurrence of economic euthanasia. “Nala and I are excited to drive pet lovers to the needy Waggle Cat of the Month and thereby get that animal’s treatment underwritten—and, of course, aid many other animals whose owners are facing tough financial challenges.” (In the background, Nala was heard meowing considerable approval.)

The Waggle Foundation’s crowdfunding arm, the website waggle.org, officially launched in the fall of 2018, and has thus far helped hundreds of pet guardians by either fully funding their pets’ treatments, or significantly offsetting their veterinary bills significantly. Bringing a pet back to good health is part of the Waggle mission, which is targeted to reduce and end economic euthanasia, a heartwrenching situation for many pet guardians who find themselves facing this stark reality. Arguably, the first of its kind on the internet, Waggle sadly acknowledges that economic euthanasia is a far-too-common, tragic consequence for too many companion animals. Waggle provides a hopeful solution for an optimistic outcome for all.

By combining its crowdfunding mission with the power that Nala Cat brings to the mix, Waggle will also be able to fund many more animals, as more dedicated pet lovers log on to donate. With additional funds in the Waggle Foundation’s coffers, the organization will be able to provide matching dollars for countless more animals. At any given time, there are hundreds of in-need animals featured on waggle.org, with that number growing rapidly every month. And, of course, behind those soulful canine and feline eyes are anxious and loving humans, desperate for help.

The Waggle Foundation’s crowdfunding arm, the website waggle.org, has assisted hundreds of pet guardians by helping to take a bite our of their pets’ veterinary bills.

“Waggle is delighted to welcome Nala Cat into our family,” noted Steve Morelli, the CEO and founder of Waggle. “Being able to provide funds for the treatment of a pet in crisis is what Waggle is all about, as we fight persistently to end the anguish of economic euthanasia. With this partnership, given the passion and dedication of the millions of social media Nala Cat followers, the Waggle Foundation will benefit from a dramatic increase in site traffic, donations, and new campaigns. After funding the Cat of the Month, additional monies donated will be funneled into the Nala Cat Fund to offer matching donations for other animals’ campaigns,” he added. Clearly, this is a win-win for all—for the four-legged and the two-legged.

Those other animals’ campaigns will bear the logo of Nala Cat and as Mornelli explained, “We know from experience, that when donors see that their dollar is going to be matched, they are incentivized to contribute a little more. (For the record, Mornelli’s furry supervisor, Gracie, a Yorkshire terrier/cocker spaniel mix, voiced approval, with a resounding “Woof.”) In fact, this joint effort underscores the benefits that Waggle’s analytics have borne out: When a campaign features a matching-fund opportunity, a donor’s wallet “expands” a little, as contributors see their one dollar become two.

Waggle currently partners with GreaterGood.org, Eli’s Fund, and I Love My Dog So Much; additionally, Waggle has also received research support from Maddie’s Fund to explore innovative and sustainable models to solve economic euthanasia through early intervention. Added Mornelli,”We are thrilled that now we can also call the beloved Nala another partner in our objective to ease the financial and emotional burdens of pet guardians facing daunting challenges—as we strive to ultimately obliterate economic euthanasia.”

After funding the Cat of the Month, additional monies donated will be funneled into the Nala Cat Fund to offer matching donations for other animals’ campaigns, Clearly, this is a win-win for all—for the four-legged and the two-legged.

– Steve Mornelli, Founder and CEO of waggle.org and the Waggle Foundation

Nala Ca’s social media grew organically when Pookie adopted a 5- or 6-month-old kitten from a shelter. Pookie had recently moved to America from her native Thailand to go to school and barely knew anyone in the States. “She licked my face and I just knew that she was the one,” Pookie recounted. She started an Instagram account so that she could share Nala’s pictures with her family back home…and, well, the rest is history, as Nala’s popularity mushroomed into the juggernaut it is today. Pookie uses the popular platform to advocate for shelter and rescue organizations and other animal-centric causes; she is a strong promoter of responsible adoption—underscoring to potential pet guardians that the relationship with a pet is for life, not merely for the year while an animal is a cute kitten or puppy. She is likewise an ardent supporter of causes that espouse spaying and neutering of pets. Additionally, Nala Cat just launched a premium cat food (three dry kibbles and two wet meals), called Love, Nala; a portion of sales will support animal-centric charities.

The Cat of the Month campaign will be selected from grant applications submitted to waggle.org; Waggle will create and post that campaign on a dedicated fundraising page, with Nala Cat branding; with its mighty following, Nala Cat will drive traffic to that pet’s page and raise awareness of the campaign, as well as Waggle’s mission to end economic euthanasia. Waggle will manage the transactional aspects of the campaign, including the fundraising process, closure of the campaign, and the distribution of the funds. Waggle’s fundraising arm was structured to be totally transparent and trustworthy, and all funds raised on the waggle.org site for a particular pet go directly to the veterinary practice, not to the pet guardian.