Proven ways to raise money
when you don't have a large social network

You can do this! Your pet’s future relies on it!

You might be freaking out right now. You may think you have no social network. You may feel helpless. You may feel clueless.

Waggle has news for you: You can help raise money, even a lot of money.

You just need to think of ways to reach people outside your friends and family network. In fact, this has proven to be a very powerful approach.

Waggle will help you, but we need you to do some work to help yourself and your pet. The stakes are high. It’s worth it.

When a dog in Toledo, Ohio got hit by a car and required extensive medical care, his owner created a Waggle fundraiser, called up the local media, and got coverage. Charley the Lab mix’s campaign raised the money he needed and he’s now doing well.

When a local humane society in California needed help saving one of its shelter dogs, media attention helped get Maci’s campaign fully funded.

How to Launch Your Own Media Relations Campaign

Click here for more information and success animal owners had saving their pet’s life by thinking outside the box, getting the word out about their Waggle campaign, and contacting their local news outlets.

The more people who see and hear about your campaign, the better. You never know who is feeling generous or inspired by your story and will want to donate. Here's how:

Go to the Media

Once you've crafted you and your pet's story, and we'd recommend keeping it to about 400-500 words max, contact your local media.

Email and call every TV news station and newspaper in your area, don't forget about those very local, neighborhood papers too.

Here's How

  • Google every local media outlet's website.
  • On the top or bottom of their webpages, you will usually see a "Contact" tab or link to click on.
  • Choose the one that says: "contact the newsroom," "send news tips," "email story ideas," or something similar.
  • Then you'll see either an email address or an online submission page with a form to fill out.
  • Email each outlet the compelling story you crafted about your pet.
  • Be sure to include the reason your pet is in need and the Waggle link to your campaign. The goal is for as many people as possible to see the fundraising link.
  • If you have a favorite reporter or anchor, look to see if their email is listed and email them as well, tell them you are a huge fan.
  • After you've sent your story submission, you can also call and ask for the assignment desk to make sure they received your email.

Be Visual

If you have adorable or emotion evoking pictures or videos of your pet, be sure to let the media outlet know. Don't attach too many to an email; you risk it not going through due to file sizes and server gremlins. Don’t send anything that’s too graphic.

Use Social Media

  • Take the story you wrote, the pictures you have and your campaign link and post on social media. Ask others to share.
  • You can also share the post on the social media pages of media outlets or message them through Facebook, Instagram, Twitter, and Next Door.com.
  • If you don't have social media accounts, create one! It’s 2020 and that’s the way the world works.
  • Jump on Facebook, Instagram, and Twitter. It takes ten minutes. You never know who will see your post and will want to help.
  • Enlist the social media networks of your friends, your teenagers, your friend’s teenagers, any teenager you can find, (they are totally hooked into social media and usually have large networks), your library, community pages, even your local humane society and ask them to share your Waggle campaign.

If a Media Outlet Responds

If a media outlet responds to you and asks you for an interview your answer is always, “Yes! Yes! Yes!”

Click here to contact us ASAP and we will help you with your promotion!